Social Psychology Network

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Neal Roese

Neal Roese

Neal Roese, Ph.D., is the John L. and Helen Kellogg Professor of Marketing at the Kellogg School of Management at Northwestern University. He teaches MBA, PhD, and executive education audiences about branding and consumer decision making. Trained as a social psychologist, Professor Roese has published over 80 scholarly articles on research exploring biases in memory and judgment, emotion, consumer behavior, and legal decision making. He is widely recognized as a leading expert on the emotion of regret and counterfactual thinking, and his 2005 book If Only focuses on the experience of regret in daily life. Professor Roese's work and insights have received wide media coverage; recent appearances include CBS News, NPR, New York Times, Chicago Tribune, and the Harvard Business Review.

Primary Interests:

  • Causal Attribution
  • Judgment and Decision Making
  • Self and Identity
  • Social Cognition


Journal Articles:

Courses Taught:

  • Judgment, Emotion, and Consumer Choice

Neal Roese
Kellogg School of Management
Northwestern University
2001 Sheridan Road
Evanston, Illinois 60208
United States of America

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