Neal Roese, Ph.D., is the John L. and Helen Kellogg Professor of Marketing at the Kellogg School of Management at Northwestern University. He teaches MBA, PhD, and executive education audiences about branding and consumer decision making. Trained as a social psychologist, Professor Roese has published over 80 scholarly articles on research exploring biases in memory and judgment, emotion, consumer behavior, and legal decision making. He is widely recognized as a leading expert on the emotion of regret and counterfactual thinking, and his 2005 book If Only focuses on the experience of regret in daily life. Professor Roese's work and insights have received wide media coverage; recent appearances include CBS News, NPR, New York Times, Chicago Tribune, and the Harvard Business Review.
- Causal Attribution
- Judgment and Decision Making
- Self and Identity
- Social Cognition
- Roese, N. J. (2005). If Only. New York: Broadway Books
- Roese, N. J., & Olson, J. M. (Eds.). (1995). What might have been: The social psychology of counterfactual thinking. Mahwah, NJ: Lawrence Erlbaum Associates.
- Epstude, K., & Roese, N. J. (2008). The functional theory of counterfactual thinking. Personality and Social Psychology Review, 12, 168-192.
- Hershfield, H. E., & Roese, N. J. (2015). Dual payoff scenario warnings on credit card statements elicit suboptimal payment decisions. Journal of Consumer Psychology, 25¸15-27.
- Ma, J., & Roese, N. J. (2014). The maximizing mindset. Journal of Consumer Research, 41, 71-92.
- Morrison, M., Epstude, K., & Roese, N. J. (2012). Life regrets and the need to belong. Social Psychological and Personality Science, 3, 675-681.
- Morrison, M., & Roese, N. J. (2011). Regrets of the typical American: Findings from a nationally representative sample. Social Psychological and Personality Science, 2, 576-583.
- Roese, N. J., Fessel, F., Summerville, A., Kruger, J., & Dilich, M. A. (2006). The propensity effect: When foresight trumps hindsight. Psychological Science, 17, 305-310.
- Roese, N. J., & Olson, J. M. (2007). Better, stronger, faster: Self-serving judgment, affect regulation, and the optimal vigilance hypothesis. Perspectives on Psychological Science, 2, 124-141.
- Roese, N. J., & Summerville, A. (2005). What we regret most… and why. Personality and Social Psychology Bulletin, 31, 1273-1285.
- Roese, N. J., & Vohs, K. D. (2012). Hindsight bias. Perspectives on Psychological Science, 7, 411-426.
- Saffrey, C., Summerville, A., & Roese, N. J. (2008). Praise for regret: People value regret above other negative emotions. Motivation and Emotion, 32, 46-54.
- Smallman, R., & Roese, N. J. (2008). Preference invites categorization. Psychological Science, 19, 1228-1232.
- Summerville, A., & Roese, N. J. (2008). Dare to compare: Fact-based versus simulation-based comparison in daily life. Journal of Experimental Social Psychology, 44, 664-671.
- Summerville, A., & Roese, N. J. (2008). Self-report measures of individual differences in regulatory focus: A cautionary note. Journal of Research in Personality, 42, 247-254.
- Judgment, Emotion, and Consumer Choice
Kellogg School of Management
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